Impressions Matter

Thinking & writing about belief, behavior, and change

If you want it to be different, you have to make it different

I was blown away yesterday by this post from one of the more respected tech guys on the web. There was something strange about his argument. It was one of … Continue reading

February 8, 2013 · Leave a comment

If they hate you when you put your footh in your mouth it’s too late already

Gini Dieterich over at SpinSucks posted some thoughts this morning on the handling of the Applebee’s PR Crisis (for the original story, click here). I read the site frequently and … Continue reading

February 4, 2013 · 2 Comments