Impressions Matter

Thinking & writing about belief, behavior, and change


I’m a media and technology professional interested in the usual lineup of content, content strategy, marketing, journalism and PR. I also like geeking out on data, the social sciences, and how people come to believe what they believe.

For musings on data, journalism, PR/marketing, content, music/rocanroll, writing, gender, and all sorts of other stuff you can follow my personal account on Twitter: @joecardillo

Hey what company does this guy work for disclosure: I’m a project manager for a media company. If you want you could probably figure out which one, but to be clear these thoughts do not represent my employer and belong solely to me. And hopefully I’ll never say anything so offensive that you’ll tell my work parents 😉


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