Thinking & writing about belief, behavior, and change
“Understanding the customer” is a mantra many companies are now using (those that aren’t are probably in big trouble now that social business is the future).
But how many companies understand their employees?
Enterprise level brands tend to shy away from deeper HR engagement / understanding of the workplace. Things like employee job satisfaction, engagement, and brand evangelism aren’t executive material for many companies. Yet recent data suggests they should be, and could have a lot to do with company success.
Evolv, a SaaS predictive data analytics brand, found some interesting results in a study of over 20,000 hourly employees. Among the findings was the fact that employer perceptions of the long term unemployed don’t accurately predict their success in the workforce (something I could have told you without data).
The study made me think of something a friend said recently: “Why should I or any young people care about work?”
Companies need to answer that question. And they can only do so if they understand their employees and potential employees as well as they understand their business proposition and customers.