Impressions Matter

Thinking & writing about belief, behavior, and change

HR and understanding employees through data

“Understanding the customer” is a mantra many companies are now using (those that aren’t are probably in big trouble now that social business is the future). But how many companies … Continue reading

April 22, 2013 · Leave a Comment

If you’re curious, here’s how not to make an infographic

If you’re looking for an example of what not to do when it comes to infographics, you need look no further than this troubling and not particularly useful infographic / … Continue reading

April 3, 2013 · Leave a Comment

How SendGrid and PlayHaven bungled the Adria Richards situation and how they could have fixed it

Tech companies are doing it all wrong. If you haven’t heard, Developer Evangelist Adria Richards was fired yesterday. The controversy stems from a decision she made last week at PyCon … Continue reading

March 22, 2013 · Leave a Comment

Why you should care how people change their minds

When the presidential election swung into full force last fall, the usual accusations of flip flopping surfaced. Obama reversed previous promises to make civil liberties a priority, to the point … Continue reading

February 19, 2013 · Leave a Comment

Impressions happen when everyone’s looking at the other hand

Watching this obviously fake UFO video the other day I was struck by something: The commentary all revolved around calling it out as a hoax, but only a couple of … Continue reading

February 12, 2013 · Leave a Comment

If you want it to be different, you have to make it different

I was blown away yesterday by this post from one of the more respected tech guys on the web. There was something strange about his argument. It was one of … Continue reading

February 8, 2013 · Leave a Comment

If they hate you when you put your footh in your mouth it’s too late already

Gini Dieterich over at SpinSucks posted some thoughts this morning on the handling of the Applebee’s PR Crisis (for the original story, click here). I read the site frequently and … Continue reading

February 4, 2013 · 2 Comments
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